Late afternoon. Quiet office. You decide to test something. You open ChatGPT and type the question your best clients ask before they hire someone like you.
Someone else comes up. Not someone with more experience. Not someone with a better track record. Someone who packaged their thinking in a format AI can read and cite.
You sat with that for a while. You didn't tell anyone.
That's not a content problem. It's not an effort problem. It's not your fault. The infrastructure changed. Your approach didn't. That's the whole issue.
AI tools don't care about follower count or years of experience or how often you post. They cite structured, extractable content with specific architecture and specific signals. You don't have that in place. Nobody told you that was the game.
The buyers who show up prepared, who already know what they want and just need to confirm the right person, are finding someone else. Every week you wait, the consultant AI is already citing gets more entrenched. Not because they're better. Because they built it first.
They add up what they've spent. The real number is what keeps not arriving. Here's what the gap actually looks like.
Every month without visible traction asks the same question. Maybe I'm missing something others figured out. Give it long enough and that question becomes a conclusion. It never gets said out loud. That's the most expensive part.
Someone in your field with less experience is being recommended by ChatGPT to buyers who would have chosen you. Not because they're better. Because they structured their thinking for AI citation and you haven't. That's the decision that determines who gets the call.
You're spending real time on marketing that isn't aimed at the right layer. The tasks feel productive. The pipeline doesn't move. That's not a discipline problem. It's a direction problem.
Think about the last prospect who went quiet. Right problem, right timing, right conversation. You followed up twice, maybe three times. You still remember the company name. What was that engagement worth? That was one. There have been others.
Post more consistently this quarter. Try a different LinkedIn format. Hire a copywriter. None of that changes your citation status with AI tools. In six months, you'll have more content. It will still be invisible. The consultant who built the infrastructure instead will be getting recommended.
You don't receive a strategy deck to act on later. We write and build all six, and they arrive in your portal finished: structured, configured, and ready to go live.
A full psychological profile of the buyer who's ready to hire you. Not demographics. The fears they don't say in discovery calls. The language they use when they describe their problem. What they've already tried. What makes them trust a solution. Everything else we build comes from this.
50 queries mapped across 5 intent stages, written in your buyer's language. A citation gap analysis showing exactly where you're invisible. A competitive breakdown of who AI is recommending instead of you and why. A 90-day plan that closes the gap.
13 weeks of content across blog, LinkedIn, email, and video. Each piece sequenced to build citation authority in the right order. 25 execution-ready briefs, with the first pieces already written for you during the build. You don't start from blank every time you need content.
A fully written page structured so AI tools can extract and cite your answers to the questions your buyers actually ask. Not a generic FAQ. The specific questions that show up in AI search results right before someone decides who to hire. Written, structured, and configured for your setup: schema, URL structure, internal links. It arrives ready to publish, not ready to rewrite.
Every factual, citable claim about your business formatted so AI tools can verify and reference you. Schema markup, internal linking, URL structure. This is the page that tells AI: this person is real, credible, and here's the proof.
A citation log seeded from day one and a branded scoreboard at a private URL. We ask the real engines your buyers' questions week after week during the engagement and log every answer, dated. The Day-90 Proof Check is included: before/after scorecard, flip list with real transcripts, and a results one-pager. Case-study-grade evidence, yours to keep.
Your total time in this engagement is about three hours. Everything between the calls is written and built for you, and lands in your own portal: a dashboard where you read it, comment on it, and watch it get updated. You show up to decide, not to do the work.
After signing, you get a short intake form. Paste samples of your best writing, describe who you serve, list the questions your clients ask most before hiring. 20 to 30 minutes. That is it. That is all we need to start.
This is the one thing we cannot build without you in the room. Not demographics. Psychology. Who your buyer actually is: what they are afraid of, the language they use to describe their problem, what they have already tried, what makes them trust or distrust a solution like yours. We also capture how you talk about the work, so everything we write afterwards sounds like you and not like a marketing department.
Buyer Avatar Dossier plus a voice profile. Every other deliverable gets built on top of these two.
We run 50 real buyer questions through the AI engines, map them across 5 intent stages, document exactly where you are invisible, break down who is being recommended instead of you and why, and build the 90-day content map with 25 execution-ready briefs. You get the whole thing in writing two days before Call 2, so you arrive having read it.
Nothing gets presented to you for the first time on this call. You have already read it. We go through what you flagged, cut what does not fit, correct anything we got wrong about your market, and lock the plan. This is your one real decision point, and it is the only approval we need before we start writing the pages and the content.
AEO Brand Launch Report, 90-day content map, and 25 content briefs, approved rather than merely delivered.
We write your Answer Hub and Brand-Facts pages, handle the schema markup, URL structure and internal linking, and build the first content pieces from the plan. It all lands in your portal, ready to publish: your team, or whoever runs your site, pushes it live where your CMS and your approvals already are. We do not take over your website. If you have no CMS to publish into, we can build the pages as files for your server instead; we settle that on the discovery call. Then we verify the result live on your URL, and the citation log starts running against your branded scoreboard.
We walk you through everything in the portal and how it works: the pages, the scoreboard, the citation log, the publishing steps for your setup, and how to keep the content plan moving with the 25 briefs. Then the full handover: the repo, every file, the pages, the scoreboard. Yours completely. No retainer, no lock-in. Nothing breaks when we leave.
The Receipts System running, your pages verified live, and full ownership of everything we built.
Each deliverable below has a standalone market rate. The Foundation Build gives you all six, written and built for you, publish-ready in your own portal, for about three hours of your own time. The pricing reflects what founding clients get before case studies exist.
Every approach you've tried before was probably executed well. That's not the issue. The issue is they were all aimed at the wrong layer.
The content push built an audience of peers. The SEO investment optimised for an algorithm that's being replaced. The agency put more resources into the same wrong layer. AEO is not a better version of what didn't work. It's a different infrastructure entirely. You don't have to take that on faith. The discovery call shows your specific citation gaps before you invest a dollar.
Your Build includes the Day-90 Proof Check: a before/after scorecard built from real,
dated AI transcripts. If your priority queries show zero movement on the flip list,
we re-aim the content plan and run a second proof check at no additional cost.
You don't pay the second $3,250 until you have all of it: your Answer Hub live and
verified on your own URL, the Brand-Facts page, the 25 briefs, and the first content
pieces written from them. The only clock we keep is on ourselves. If we deliver and
publishing on your side takes longer than two weeks, the payment falls due then, because
the work is finished and waiting for you. This isn't a satisfaction clause. It's a
delivery clause. And it is never a ranking guarantee: nobody can honestly promise what
AI engines will say. We promise the work, the receipts, and the re-aim if the receipts
disappoint.
I run 50 real buyer questions through the AI engines and hand you the full report in 48 hours: what ChatGPT and Perplexity say about you today, who they recommend instead, and exactly where your citation gaps are. With a readout call and a 30-day game plan you can execute yourself. If it surfaces fewer than 5 actionable gaps, you get a refund.
The full $850 is credited toward the Build for 30 days if you continue. It's a diagnosis, not a commitment.
Book a Call to Get Your X-RayA cinematic, mobile-first one-page site for your brand, with the AEO layer inside from day one: structured data, a facts page, answers AI can read and cite. It does not ship unless it passes our own X-Ray.
Available as a smaller first step or as an add-on to the Build. The full $2,500 is credited toward the Build for 60 days.
We confirm the fit and set a start date. You get the intake form: paste your best writing, describe who you serve, list the questions clients ask most before hiring. 20 to 30 minutes. That's your only homework for the whole engagement.
Call 1: the deep-dive on your buyer and your voice. Then we build the strategy and put it in your portal. Call 2: you approve it. Then we write and configure your pages and the first content, publish-ready. Call 3: handover, with the receipts already running.
You leave the handover owning all of it. Your Answer Hub and Brand-Facts pages go up and we verify them. AI tools have the structured information they need to cite you. The content plan and 25 briefs keep publishing moving. Day 60 you check in; day 90 you get the included Proof Check.